What is the Impact of 5-STAR REPUTATION on your ROI?
As a business owner, you have to admit that your business reputation online is invaluable. A bad reputation can literally take your business down in short order. Although business owners typically only focus on reviews, from getting them to responding to them, the real importance is in the way you respond to feedback. As a business owner, you need to have a positive reputation online and to respond to feedback in a manner that continues to ensure a positive reputation in the future.
The easy part is getting positive reviews published, the hard part is getting the positive reviews published as a result of natural feedback in reaction to excellent business practices. The value in reputation marketing is in YOUR ability to facilitate fundamental business change that results in happier customers…
Reputation is not a typical marketing medium, it is a conversion factor. Reputation does not drive traffic, but it does impact if traffic will convert into paying clients/customers or not. How someone measures your reputation is overwhelmingly simple, they just look at their review score online.
RESOLUTE CLARITY works with you to get positive reviews maximum EXPOSURE and to negate the effect of negative reviews by dealing with them in a systematic and ration manner, ultimately by giving proper attention… hopefully in having them transformed into the positive. In time the goal is to become a 4PLUS-STAR company… shooting always for the pinnacle of 5-STAR.
RESOLUTE CLARITY works with 4- and 5-STAR companies to EXPAND EXPOSURE AND GROW THE BRAND that is premised on a well-earned reputation. We leverage the 4- and 5-STAR reputation using ALL MARKETING MEDIUMS available… to yield a positive ROI and to optimize TOP-LINE REVENUE AND BOTTOM-LINE PROFIT to the MAX, afforded of course by whatever marketing spend you have budgeted.